Instagram, TikTok, Facebook, and YouTube, run by one team from the calendar through to the comments. It stops being the thing you get to after close.

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Most people who follow a restaurant have eaten there once, or want to. Social is what keeps you in front of them between visits, and it's often the first look someone new gets at your food before they decide to come in.

  • A content calendar built around your menu and whatever's coming up.
  • Posts and stories.
  • Reels.
  • Captions written to sound like your restaurant.
  • Answering comments and DMs.
  • All of it across Instagram, TikTok, Facebook, and YouTube.

Influencer campaigns and boosted posts are available too. Those usually sit in a separate scope, so we'll talk through what makes sense for your restaurant.

We'd rather show what's already happening in your restaurant than stage something on top of service. The pass during a rush, or the dish people drive across town for. Most of it comes from our production days, and anything you shoot on your phone between services gets used too.

We film the food and the crew by default, so nothing waits on you being ready for a camera. When you or your chef want to be in it, that's usually the strongest content we make, and we'll build toward it.

The goal is a rhythm that holds past the first few months, since that's where most restaurant accounts slow down.

Social runs on what we film and photograph for you, so the same production day that fills your feed also fills your Google listing and your website. What does well on social becomes the starting point for your ads, and the people it brings in are the ones we add to your email and text list.

Works with

Where we have access to your POS, social gets judged against sales, the same as everything else we do. Where we don't, we report on the numbers that show people are paying attention and acting on it: saves, shares, profile visits, and follower growth.

We'll agree which applies before we start.

Yoyo's account had gone quiet when we started, so social came first, ahead of the rebrand. We built the content around fifteen years of nostalgia, and Josh started showing up on camera himself, which mattered more than we expected.

The piece that traveled furthest was a wall of Polaroids that had been hanging in the store for years. We built content around it, and in April 2026 the Houston Chronicle ran a story on it.

Stats, a year in
Up 0%Returning customers
Up 0%Sales
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FAQ

Tell us what you want to promote and that's what we'll film. Two hours in your kitchen, and three days later you'll have a reel, ten photos, and a plan written for your restaurant.

Book a demo shoot